LogoLounge V7
The judging for LogoLounge Volume 7, has been completed with over 36,000 logos up for consideration. Judges included included, Louise Fili of Louise Fili Ltd, Paul Howalt of Tactix Creative, Gyula Nemeth of Gyula Nemeth, Tom Andries of Today, Regine Stefan of Venturethree, Ken Carbone of Carbone Smolan Agency, James Strange of Bailey Lauerman, and Cesar Hirata of FutureBrand BC&H.
The identity we designed for DesignMatters was chosen to be published! Very cool.
Content is King
Earlier in my career I developed a disdain for Art Directors that would ask me to imitate a style. First, I felt like I was stealing and secondly I suspected that the answer to the execution should be held in the content that was to be delivered. It is not to say that I am not influenced by style, I just don’t start there. One of our mantras here at Stancan™ is “Simple is not Easy, it represent clarity of thought.” If Stancan has a “style” it is the result of thinking, of solving problems.
Here is an excerpt from Milton Glaser’s “10 Things I Have Learned”
“STYLE IS NOT TO BE TRUSTED.
I think this idea first occurred to me when I was looking at a marvellous etching of a bull by Picasso. It was an illustration for a story by Balzac called The Hidden Masterpiece. I am sure that you all know it. It is a bull that is expressed in 12 different styles going from very naturalistic version of a bull to an absolutely reductive single line abstraction and everything else along the way.
What is clear just from looking at this single print is that style is irrelevant. In every one of these cases, from extreme abstraction to acute naturalism they are extraordinary regardless of the style. It’s absurd to be loyal to a style. It does not deserve your loyalty. I must say that for old design professionals it is a problem because the field is driven by economic consideration more than anything else. Style change is usually linked to economic factors, as all of you know who have read Marx. Also fatigue occurs when people see too much of the same thing too often.
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You gotta fall once in a while.
I recently rode a vert ramp in Echo summit and left with a gnawing feeling of failure. I did not ride very well, conversely I did not skate terribly. But, I still felt like a loser. After a bit more reflection I realized that I did not fall one time during our 5 hour session. That’s good, right?
No. It goes against one of the earliest lessons that I learned about life.
February 1977 Skateboarder magazine. Tony Alva said in his controversial interview, “If you don’t fall once in a while you are doing something wrong.”
Ah grasshopper, this is not just about skateboarding. It is and has been a beacon for me since I first comprehended its meaning.
Playing it safe has never paid for me. Not sure why, but I always feel worse playing it safe than being battered to a pulp. Skateboarding, Advertising, Design, dumb sports cars.
Case in point. Was New Coke a failure or just a bruised elbow on the path to world wide domination?
I believe it was a display of nimble thinking during a disaster and demonstrated the ability to capitalize on an opportunity to reward brand loyalty.
Let’s hear what you think. Best comment on this truth+dare post gets a shirt.
http://en.wikipedia.org/wiki/New_Coke#Aftermath
http://www.thecoca-colacompany.com/heritage/cokelore_newcoke.html
UNDERLAND featuring the ballads of Nick Cave
We recently finished up a :30 spot for Artown featuring UNDERLAND by Steven Petronio performing at Grand Sierra Resort.
Thanks to KNPB, Steven Petronio’s folks and Adrenaline Sound you would never guess the Frankenstein(ian) measures needed to create a commerical that is true to form. If you like Nick Cave or modern dance you should check it out.
I can’t wait to go! See you there.
p.s. Get a babysitter, mature audiences only.