Behind the Scenes: Reno Tahoe is Positively Electric

Another year, another campaign for the Reno Sparks Convention and Visitors Authority. Each spring marks the start of a new effort to let consumers outside of Reno Tahoe know what everyone who's been here already knows: no matter what time of year, Reno Tahoe USA offers a world class destination experience.

This year, with the help of local visual studs, Jeff Dow Photography and FLF Films, we used the campaign as an opportunity to celebrate Reno's revived nightlife. Starting at the award-winning St. James Brasserie and finishing in front of local favorite Midtown Eats, the campaign showcases the feeling of a night out in Midtown, twinkly lights and all.

Take a look through some of our behind the scenes shots, some photo selects, and the final version of the first ad in the campaign.