Well, despite this real bummer of a drought, your prayers have kept the spring ski season alive at least until the end of this month. But it seems there was enough prayer to have even been heard west of the Sierra. The kind folks over at VMA Storyboard wrote a feature article on the Pray For Snow Campaign and our recent creative awards. It’s a great article that takes you from the early beginnings of the campaign to where it is now, and where it’s going.
VMA Storyboard is a service of the Visual Media Alliance, a nonprofit trade association dedicated to providing a variety of benefits and money saving programs to visual creative, web media, marketing, and print businesses in Northern and Central California and Northern Nevada. Storyboard acts as a place to showcase the best of the cross-campaign business to provide inspiration and scope of the industry.
Check out the article here and, as always, continue to #prayforsnow.
Some projects, by degree of their nature, take some serious triage and time before we’re ready to stamp the Stan Can Design™ seal of approval on them. Between searching for the right photography, doing the proper amount of research, and putting our design expertise to work for 12 separate months, the annual EMPLOYERS® calendar becomes a yearly adventure that we’re both excited and proud to take on.
For the 2014 calendar, the concept decided on was “Main St. USA”. Main St. is the heart of business in the U.S. It’s where cities are founded and where populations and economies begin. It’s something that EMPLOYERS®, as “America’s small business insurance specialist”, can easily and proudly identify with.
Each month featured 12 different business districts in the U.S. These Main Streets were complemented by wonderful watercolor and pencil illustrations by our friend, Jeff Hickman, that served as the visual theme of the calendar. The result was a delicate balance of classic illustration and modern photography for something that was powerful, intelligent and timeless.
We tied each month together with both informative copy by Jonelle Moore and contemporary facts. It conveyed the significance of these specific business hubs through well-thought stories of the start of a beverage giant or the inspiration behind Disneyland’s own architecture.
If you haven’t gotten yourself a copy yet, check out some samples below and visit EMPLOYERS® to get in touch with them.
For those who don’t know, the Reno AAF community donned their best-pressed capes and revealed their true identities at the 2014 ADDY Awards last Friday, March 7th. Accolades were passed like drink tokens being slid across the bar, as Stan Can Design™ and our peers received Silver and Gold ADDYs for this past year’s hard work. Speaking of gold, we’d like to focus on a project of ours that took home that shiny, coveted metal Friday night.
Pray For Snow was awarded a Gold ADDY in Consumer Integrated Campaigns and the Pray For Snow Community poster (you know, the one with the neat little pull tabs) won a Silver ADDY as collateral for that campaign! The Snow Deities have spoken! Now if we could just get a couple more dustings before spring hits…
We’d like to thank AAF Reno for putting everything together, The Peppermill for hosting once again, and all the sponsors and supporters for putting on a heroic night of advertising. Check out all the other winners and awards (we’ve got some more in there too) at AAF Reno and stay tuned for more work from us in the very near future.
Stan Can Design is always seeking to grow as a creative studio, and one of the best ways to do that is to continue to bring in quality talent and skill-sets with every new hire. That’s why we’re pleased to announce the newest member of our creative team, Kelly Peyton. Peyton will bring an organic approach to design with her experience as a painter and illustrator.
Peyton was formerly a freelance graphic designer, but is returning to the trade once more with the intention of treating it like an art form. Peyton was Artown 2011′s featured artist, where she met Stan Can Design’s very own Stan Byers and Kelly Wallis.
“Kelly brings a very unique skill set to the table with her background,” said Byers. ”Her talents as a fine artist and illustrator will continue to evolve our firm, and her perspectives help us to progress as a business.”
Peyton graduated from the University of Nevada, Reno with a bachelor’s degree in Fine Arts with an emphasis in painting and drawing, and minor in art history. Recently, Peyton finished a two month artist residency in Mexico painting murals. Murals are her passion, she says, and she has painted several throughout the Reno community, including the Great Basin Community Food Co-op.
To avoid confusion, we’ve been referring to her as “KP”. Partly because it’s catchy, but mostly because Kelly Wallis isn’t quite ready to launch her solo rap career as “K-Dubbs”. Check out KP’s original artwork at her website and stay tuned to see the awesome stuff she designs with us, as well.
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