Every year, AAF Reno does something special for the Addy’s. The coolest part is it always features the leaders and characters of the regional advertising community. Last year, the theme was Tinsel Town, and featured half reality, half Hollywood portraits of some of Reno’s most recognized faces in the creative community, including our very own Kelly Wallis and her Catwoman alter ego.
On that note, the year of 2013 saw the box offices dominated by the super-powered, more so than usual. Staying culturally relevant, this year’s Addys is called “Reno Advengers”, and features none other than resident Stan Can Design™ super-designer and power-president Stan Byers.
Equipped with a quiver of paintbrushes, among other things, Byers seems to be portraying a Hawkeye/Green Arrow crossover and looks pretty darn good in a green hood and wrist bracers. Check out the cloaked cameo below, and visit AAFReno.comto keep up to date on this year’s Addy calendar of events and submissions.
Ever since Stan Can Design™ relocated to 515 Plumas St, we heard it. Hypnotic, trance-like, and repetitively, Stan Byers, president of Stan Can Design™, has always said “We’re going to put up a metal wall there.” That phrase eventually turned into “Once we put the wall up here,” which then became “I have always wanted a wall put in there.” The longer and longer we inhabited our space on Plumas, the less and less the wall seemed imminent.
Fast forward to December 2013, where a holiday party and an rsvp list of more than 50 people spurred things into action. The wall, which is 13 panels of sheet metal, was expertly installed by our friends Dean Whitlock and Michael Butner. A black metal Stan Can Design™ cross sits to the left center while our tagline, “Powerful, Intelligent, Timeless,” runs up the right side.
The great thing about the wall is that it makes our office feel less like the house it was built as and more like the design shop it’s become. Not to fear though, we’re not getting all hoity toity on all of you. Just because it’s a shiny metal wall doesn’t make it exempt from holding up our recent work and any thoughts that spill onto paper. But now those thoughts look cooler.
Working with Watson Rounds was a great opportunity to do some traditional advertising work from the ground up. Watson Rounds knew who they were as a company – a boutique intellectual properties and business litigation firm that embodies quality, not quantity. “Smaller is better,” was our constant mental motto, and it was on repeat.
The word that kept coming up in our brainstorming sessions was “reward.” We wanted our creative to be something you didn’t expect to see once you turned the page. Creative that’s not just another stinking ad, but something that rewarded the reader if they spent a minute reading it.
But we had an elephant in the room. IP law and business litigation isn’t common talk and it can be overwhelming. We had to have a more interesting lead into the conversation, something that could make people interested about the subject matter.
“Quality over quantity” is a moral, and just about every moral we can think of comes from Aesop’s fables. After a little research, we crafted stories from several of Aesop’s best that make Watson Rounds not a character in the tale, but the moral of the tale itself. From there, we added hand-drawn pencil illustrations and classic bordering and typefaces. These “ads” ended up looking like they were cut from a leather-bound book you read as a kid, not Corporate Counsel magazine.
What we realized is how the basic morals of Aesop’s tales still exist today, and how many can be found in the positioning statements of most companies without that company even knowing. It also didn’t hurt that Mike Rounds, a founding partner of the firm, coincidentally happened to be a huge Aesop fan himself.
The moral of this story, is how you can take a subject as dry as business litigation and craft something that’s powerful, timeless, and intelligent.
Check out the fables below and visit Watson Rounds for any IP law and business litigation needs.
The Pray for Snow store is now online! We understand your feet are probably covered in blisters from all the snow dances, so we found some slightly less taxing ways to #prayforsnow.
Items in the store consist of posters in two different sizes that are the perfect center piece for your closet snow shrines and decals to make your gas guzzler into a hopeful snow plower.
If you’re thinking of taking off your shirt and waving it above your head at the top of a mountain, make sure it’s one of our super soft, jersey-cotton tees for bonus points. They’re made in America and come in two regular size colors and one tall-tee color.
While snow is awesome, numb ears are not, so cover that head of yours in one of our flex-fit beanies. They’re hand-washable, super comfy, and hypoallergenic.
Considering the impressive amounts of quality snow the Sierra has seen this winter, these additions couldn’t have come at a better time. Clearly, the snow deities are not happy with us, so it’s time to take your prayer game to the next level. Represent your love, and don’t forget to hashtag #prayforsnow on Twitter.
We at Stan Can Design™ are not only passionate about great creative, but we’re passionate about our community. On a larger scale, that means we love Reno Tahoe USA and we’d pinch its cheeks if we could. We imagine one is dusty and dry, the other is frigid and wet.
We know we’re not the only ones who are passionate about this area. How could we be? Reno Tahoe USA has hundreds of things to do that satisfy just as many lifestyles. This mantra was at the core of the RSCVA’s 2013 campaign.
The campaign’s objective was show people that Reno was a place for everyone and everything. The tagline “Find your passion,” is a challenge to viewers. It’s a calling to discover what makes them go, and to use Reno Tahoe USA as the fuel.
Our outdoor messaging was direct and simple, presenting two different characters enjoying two very different lifestyles, bound by the tagline. Our print concept expanded on that visually, displaying beautiful settings that define Reno Tahoe USA.
The star of the show was radio. Expanding on the 2012 “Rocker” spot, 2013’s Find Your Passion spot paid a little extra tribute to the northern Nevada area with the “Country Gal”. With some top notch voice acting, amazing production from Spinnaker Sound, and on point script writing from our friend Scott Mortimore , the spot was a more than respectful encore to 2012’s award winner. Listen here.
Check out our work for RSCVA below, visit their website for news and events in the Reno Tahoe area, and keep an eye out for more passionate stuff this year.