We at Stan Can Design™ are not only passionate about great creative, but we’re passionate about our community. On a larger scale, that means we love Reno Tahoe USA and we’d pinch its cheeks if we could. We imagine one is dusty and dry, the other is frigid and wet.
We know we’re not the only ones who are passionate about this area. How could we be? Reno Tahoe USA has hundreds of things to do that satisfy just as many lifestyles. This mantra was at the core of the RSCVA’s 2013 campaign.
The campaign’s objective was show people that Reno was a place for everyone and everything. The tagline “Find your passion,” is a challenge to viewers. It’s a calling to discover what makes them go, and to use Reno Tahoe USA as the fuel.
Our outdoor messaging was direct and simple, presenting two different characters enjoying two very different lifestyles, bound by the tagline. Our print concept expanded on that visually, displaying beautiful settings that define Reno Tahoe USA.
The star of the show was radio. Expanding on the 2012 “Rocker” spot, 2013’s Find Your Passion spot paid a little extra tribute to the northern Nevada area with the “Country Gal”. With some top notch voice acting, amazing production from Spinnaker Sound, and on point script writing from our friend Scott Mortimore , the spot was a more than respectful encore to 2012’s award winner. Listen here.
Check out our work for RSCVA below, visit their website for news and events in the Reno Tahoe area, and keep an eye out for more passionate stuff this year.
Around this time of year, Stan Can Design™ gets more than enough requests for holiday party invites and cards. It’s something that’s part of the industry, but some clients can make the experience more refreshing than the norm.
We’ve worked with Beth Luna on her award-winning brand, Fag Diva™ and her personal wedding invitation package, so we know she was more than willing to have fun with us and make the experience enjoyable. This year, Beth commissioned us for invites to her holiday party (which had some pretty rockin’ cheese plates) and for holiday cards for her business, The Luna Law Firm.
Beth was very clear with what she wanted, but still allowed us to have a good time concepting the copy and design. When we discussed her holiday party invites, the term she repeated to us was “classy”. She wanted to maintain a slight air of sophistication but still let people know they would be getting all kinds of jolly. The answer was some smart copy picked up by delightful and seasonal design.
For her holiday cards, she kept mentioning her desire to use the scales of justice as a visual. Luckily, being good has more than a little relevance to the holidays so we were able to work out the right copy to make the scales happen.
This is Stan’s 6th year judging the W3 Awards and, for him, it’s a chance to diversify his creative outlook.
“Judging helps me get a global view on creative. I get to see work from all over the country, from firms of different sizes and shapes,” said Stan. “Being a judge keeps me open minded and it makes me a better creative myself.”
The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is the first major web competition to be accessible to agencies and firms of all sizes. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 is sanctioned and judged by the International Academy of the Visual Arts. The IAVA is a membership-based, invitation only organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
This isn’t the first awards show Stan’s been asked to judge. He’s judged a number of advertising’s top awards programs, including the AAF ADDYs, the Daveys, the E.A.R. Awards, and the TELLYS.
So what’s it take for creative to get a gold star sticker from Stan? Jealousy, apparently.
“If it makes me wish I did it,” said Stan. “Or it makes me see their product in a different light. But jealousy is definitely the number one reason.”
Check out the W3 Awards and see some of the work that’s setting the web alight.
Stan Can Design™ is proud to welcome copywriter Brian Mann, recent University of Nevada, Reno graduate, to work together with its creative team. He brings a fresh approach to design and advertising as the firm’s in-house writer. “By adding a writer like Brian to our team, we continue to evolve as a design firm. I appreciate the enthusiasm and the perspective he has brought to the table so far,” said Stan Byers. Read his full bio here.
Remember your first romp through a patch of snow? It wasn’t life-altering or mind-blowing but…it was definitely more than just a fun time. Then you’d wait through the eventual spring and summer months, and come fall you’d start getting this little itch that could only be satisfied by the sight of that frosty vapor.
Each year, you’d feel that itch earlier and earlier until it was official — snow season was now your favorite season. What wouldn’t you do to see the mountains, the landscape, and your backyard blanketed by snowflakes.
Everyone here at Stan Can Design™ has experienced this, and we’re looking to evolve that little itch into full-blown hype. That’s why we’re very happy to announce the Pray for Snow campaign for the 2013-2014 season.
Pray for Snow is an ongoing community celebration of northern Nevada and the surrounding area’s love for snow. At Stan Can Design™, we want to foster an online platform where users can connect over a mutual adoration of everything snow and share in the excitement of the season.
Using the hashtag #prayforsnow, community members can contribute their quirks, superstitions, and prayers they use to make snow fall. Did you sacrifice your tan this year and boycott the beach? Have you already picked out the outfit for your season pass photo? Be as unique and creative as possible, and that means more than just prayers. Tag photos, recipes, places that serve an extra-satisfying cup of cocoa, and anything that acknowledges the glory of snow.
“At first this was about the hardcore, everyday skiers and snowboarders,” said Stan Byers, president of Stan Can Design™. “But we wanted to pull back a bit. It needs to be about everybody, the kid who bites into a snowball or the family that builds a snowman together.”
Stan Can Design™ is posting flyers, passing out handbills, and slapping stickers throughout the community – be on the lookout for the heavenly mittens.
So, when you store your skis, do they always point north? Have you already collected the best snowman arms from your yard? Then get in on the snowy sermon. Visit pray-for-snow.com or @PrayFor_Snow and start praying.