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Bicycleray™ Logo Series: Part Three

So, in Part Three of the Bicycleray™ Logo Series, we’ve got Chip going. Craig’s hand is probably bleeding at this point! He’s done over 150 “Chip” illustrations to show his diversity. Pretty impressive.

We’ve included as part of this series our process, sketch, sketch and more sketching. Then computer production, maybe, if your sketches are complete. We usually choose 10-15 sketches to comp on the computer, see where that development takes the logo and then refine until there are only 3-4. We also design in black only for the first few revisions. As you probably already know, if it doesn’t work in black, it doesn’t work.

Bicycleray™ Logo Series: Part Two

Stan Can Design™ employed the help of Craig Duerksen of TMCC to develop the character of Chip, Bicycleray’s iconic bird. Below are just just a few of the hundreds of sketches he came up with for parrotlet. bicycleray sketch

Bicycleray development

bicycleray eye

Bicycleray™ Logo Series: Part One

This week, Stan Can Design™ was given the challenge of developing a logo around “Chip”. Chip is a parrotlet, a small bird part of a group of the smallest New World parrot species. Here is the picture that Chip’s owner, Ray sent over for inspiration. Check back in a couple days for the latest installment in this series.


High Flying, High Tech Solutions

Recently, Stan Can Design™ completed a couple of TV spots and a longer format video for the Reno Sparks Convention and Visitors Authority (RSCVA). The objective was to showcase the very best of Reno/Tahoe while keeping a keen eye on the dollars. The longer version is featured above.

One of the challenges facing the RSCVA is that most folks share the perception that Reno is a suburb of Las Vegas. A smaller, less-fantastical Vegas.

In each spot, we challenge this common misunderstanding and show off northern Nevada’s high desert, purple mountains and lakes with the help of Google Maps. By creating a 3-D model using Google Earth Pro, we showcase the diverse ecology visitors can expect to experience within a day’s excursion in Reno/Tahoe. Just to be clear, Las Vegas was nowhere to be found. 453 miles away.

We stacked the cards in our favor by collaborating with Christopher Blanton and Bighorn Productions in Reno. Not only did they have a deep pool of high def, B-Roll footage already in the can, but they enlisted the help of a radio-controlled helicopter to get original, high-quality footage. With a licensed airline pilot at the helm, we filmed some amazing places in this area for tens of thousands of dollars less than it would cost to shoot traditionally. Luckily for the RSCVA and Stan Can Design, RC helicopters weren’t grounded by the FAA until well after we were done shooting. (And no, they weren’t grounded because of us.)

Come and Make it!

Without computers, cell phone reception, internet, egos, portfolios or freezing, gigantic, conference rooms, AIGA Austin’s Design Ranch lets you detach from the instant gratification of the world wide web and connectivity to the world by getting your hands dirty and reviving your creative spirit.

150 designers, developers, directors, educators and creatives alike were lucky enough to attend the well-known conference in the middle Hunt, TX, that quickly sold out this year.

Erin St. Pierre of St. Pierre, Jenna Hubert of KPS3 and I (Kelly) represented Reno at the 2012 Design Ranch, unbelievable by most. The general consensus of Reno was “The biggest little city? What do you even do there? Like you actually live there?”

Cell phone reception and 4G service went down about 2 miles outside of the ranch. Letting go of the tiny, black device we can’t seem to live without was going to be the first of many challenges at the ranch. Four days without instagram, Facebook, texts and important stuff like email and news.

Pulling up to Camp Waldemar set an overall tone for the week. Built by German rock mason Ferdinand Rehbeger, the buildings that make up the camp are beautifully constructed, with stones pulled right from land the camp sits on. Spacious green areas, lined with low hanging branches at the foot of the Guadalupe River. This wasn’t work and it sure wasn’t a conference.

Each day, an 8 am bugle call brought us from slumber into the dining hall and then we set off on our way to a day of 100% hands-on workshops cleverly named PAINTING MYTHS & LEGENDS, PRINT WITH IT!, AN EXQUISITE CORPSE FILM PROJECT, or BOOBS. WEENIES. (OH, AND SCREEN PRINTING.)

The challenge for me anyway, was learning to start and finish the creative process with paper and pencil, paint brush or a Diamond Sharpening Stones Combination tool.

I really had to tap into personal technical drawing skills. Learning how to redraw a square or triangle actually proved to be quite difficult. Watching others around me quickly assemble or draw their piece was also intimidating. The faster they seemed to work, the more was produced and seemingly more fun and creative the work was turning out. I had to turn off my brain and ego just a bit to really take advantage of the hands-on experience.

“During the first class, I couldn’t focus on what I wanted to do. I hadn’t fully grasped the concept of not overthinking and just creating. It was intimidating at first. But when I started getting to know everyone in the room, I realized that not everyone there was a designer. I started to relax and just make stuff. Which is what I love to do as a designer.” said Jenna.

Dirk Fowler said it best during his workshop, Print With It!. “Why aren’t you printing already?”

His question was posed just seconds after he made his 2 minute introduction.

“It took everyone a while to get into the pace and the energy of the class. Everyone strived for perfection with their first print and the Dirk would say something like “Okay we have three more hours, where’s your next one?” It was refreshing to know you could mess up and still walk away with a really cool print.” said Erin.

In what seemed like endless amounts of free time, we enjoyed laying in the sun, talking with workshop leaders and favorite designers, checking out the work in other workshops, paddling in the river and even horseback riding.

After night workshops, the three of us took a stab at two-step lessons, huddled around the campfire and danced the night away to Austin’s’ claim to fame, constant live music.

Design Work Life’s Courtney Dolloff said it best, “I think every attendee left with at least 30 new friends and something new to try. Our computer-induced tightness and burnt-out spots were healed by getting our hands dirty alongside respected peers and allowing our eyes to relax and take in open outdoor spaces.”

Check out Courtney’s in-depth daily blogs about life on the ranch here

You’ll even see a couple of people you may know if you look closely.