On July 19, 2013 the RSCVA unveiled the new photo-booth airport display that the Reno Tahoe International Airport. RSCVA commissioned Stan Can Design™ to design the display.
The 7 x 6.5′ area acts as an informational and interactive area for visitors landing and flying out of the airport. Visitors can see full-spectrum what the area has to offer by way of video and printed materials. Visitors are also encouraged to take home a photo-souvenir taken inside the full-size airstream that doubles as a photobooth on the set of Hot August Nights.
“It’s high-profile. Everyone who checks a bag comes by here, and everyone who picks up an associate comes by here,” said Chris Baum, CEO of the Reno-Sparks Convention & Visitors Authority. “We want to make sure we’re educating people.”
The exhibit also continuously shows two award-winning RSCVA destination videos and the 2013 RSCVA Ad Campaign completed by Stan Can Design™. True to their tagline, All Seasons-1000 Reasons, the creative ads advertise a myriad of Reno-Tahoe events and highlights in hopes of stimulating return visits.
Ray has decided on a logo and color combo! In his original request, Ray sent us an image of Chip, perched in the wheel of his bike. This was Chip’s favorite place to relax and take in the scenery in Ray’s bike garage. So, we did exactly that, perched him in the wheel!
The typeface used in the logo is Metro Script by Michael Doret.
We can’t wait until his personalized truck is finished, up and running and visiting you!
So, in Part Three of the Bicycleray™ Logo Series, we’ve got Chip going. Craig’s hand is probably bleeding at this point! He’s done over 150 “Chip” illustrations to show his diversity. Pretty impressive.
We’ve included as part of this series our process, sketch, sketch and more sketching. Then computer production, maybe, if your sketches are complete. We usually choose 10-15 sketches to comp on the computer, see where that development takes the logo and then refine until there are only 3-4. We also design in black only for the first few revisions. As you probably already know, if it doesn’t work in black, it doesn’t work.
Stan Can Design™ employed the help of Craig Duerksen of TMCC to develop the character of Chip, Bicycleray’s iconic bird. Below are just just a few of the hundreds of sketches he came up with for parrotlet.
This week, Stan Can Design™ was given the challenge of developing a logo around “Chip”. Chip is a parrotlet, a small bird part of a group of the smallest New World parrot species. Here is the picture that Chip’s owner, Ray sent over for inspiration. Check back in a couple days for the latest installment in this series.