BRAND
GUIDELINES
LOGOTYPE

Enriching our community's cultural life in unexpected ways.

POSITIONING STATEMENT

This guide is designed to define the Reno Philharmonic brand and help you create communications that bring it to life.  The consistent use of these guidelines will bring a unified messaging and identity system to clients and our employees. This is a work in progress. Please refer to the design team with any questions or concerns.

BRAND
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PILLARS

Contemporary, Engaging, Personal, Inclusive, Dynamic

 

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COLOR PALETTE
PMS 124
CMYK 6, 36, 100, 0
RGB 237, 169, 32
#ECA920 PMS 716
CMYK 3, 64, 100, 0
RGB 237, 122, 35
#EC7922 PMS 7417
CMYK 3, 86, 85, 0
RGB 232, 76, 56
#E84B38 PMS 2583
CMYK 40, 74, 0, 0
RGB 160, 95, 166
#A05FA6 PMS 542
CMYK 50, 20, 5, 0
RGB 126, 175, 212
#7DAED4 PMS 376
CMYK 55, 3, 100, 0
RGB 129, 189, 65
#81BC41
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COLLATERAL
TYPOGRAPHY

Avenir Family

Avenir Family may be purchased at:

http://www.myfonts.com/fonts/linotype/avenir/buy.html

STATIONERY
MOTION GRAPHICS
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TV SPOTS
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FACEBOOK

Profile Picture, Cover Photo, Social Spot Videos.

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Reno Philharmonic Brand Guidelines

12/16/15

Designed by: