Better Green needed an online presence that was budget conscious and flexible. They knew they were going to have some changes within the company’s offerings and the website needed to be able to grow and change with them.
Stan Can Design took the clients’ needs and solved them through applying cutting edge technology. Using a WordPress content management system with multiple blog feeds makes it possible for the client to update content immediately. All copy on the site is live text and searchable. These techniques help organic search and search engine optimization. When building a visual vocabulary for a brand, the smallest details down to the font are vital to the design. Stan Can Design used Cufon, a font substitution software, to use the fonts that are important to Better Green’s brand identity instead of using default browser fonts. The completed site expresses the Better Green brand, it is easily updateable and expandable and it’s SEO friendly.