SPCA of Northern Nevada
The SPCA of Northern Nevada’s brand strength lies in their uniqueness among other animal shelters. SPCA’s mission is to end euthanasia as a means of pet overpopulation. But their mission doesn’t stop there. They dive deeper than whether or not a person has a fenced yard, they have a matchmaking system that connects a person with a pet based on personality, lifestyle and family. This match-making process guarantees that you don’t just get a pet, but a richer life.
Stancan™ design developed “Love life.” to embody the meaning of adopting a pet from the SPCA of Northern Nevada. It’s the simplest reduction of their mission statement and the idea for the campaign.
