Some projects, by degree of their nature, take some serious triage and time before we’re ready to stamp the Stan Can Design™ seal of approval on them. Between searching for the right photography, doing the proper amount of research, and putting our design expertise to work for 12 separate months, the annual EMPLOYERS® calendar becomes a yearly adventure that we’re both excited and proud to take on.
For the 2014 calendar, the concept decided on was “Main St. USA”. Main St. is the heart of business in the U.S. It’s where cities are founded and where populations and economies begin. It’s something that EMPLOYERS®, as “America’s small business insurance specialist”, can easily and proudly identify with.
Each month featured 12 different business districts in the U.S. These Main Streets were complemented by wonderful watercolor and pencil illustrations by our friend, Jeff Hickman, that served as the visual theme of the calendar. The result was a delicate balance of classic illustration and modern photography for something that was powerful, intelligent and timeless.
We tied each month together with both informative copy by Jonelle Moore and contemporary facts. It conveyed the significance of these specific business hubs through well-thought stories of the start of a beverage giant or the inspiration behind Disneyland’s own architecture.
Check out some samples below if you haven’t gotten yourself a copy yet, and visit EMPLOYERS® to get in touch with them. We’ve already begun work on the 2015 calendar, so keep your eyes peeled and have a spot on the wall ready to be filled.
It’s always nice when work we’re especially proud of gets some serious recognition. It’s even better when the awards have a little more meaning to them than “good job.” Our campaign elements for Artown 2013 and the Fag Diva™ logo were both recently awarded Davey Awards.
The Davey Awards represent excellence in marking communication from firms who excel through big ideas rather than big budgets. The Davey Awards award outstanding marketing tactics from smaller firms and agencies from across the nation, the “Davids” of creativity, they say.
“It’s nice to see how our work stacks up on the national level. We really appreciate what the Davey Awards stand for and we’re very proud to win on our clients behalf.” said Stan Byers, president of Stan Can Design™.
This is the fourth year in a row Stan Can Design™ has produced campaign elements for Artown. Artown’s mission is to strengthen Reno’s arts industry, and enhance its civic identity and national image by encouraging local artist participation and highlighting the best performers in northern Nevada.
Fag Diva™ was a project for our friend, Beth Luna. When she’s not practicing family law in Reno at The Luna Law Firm, Beth works to change the stigma following straight women with gay male best friends, or “fag hags”.
When Beth came to us with this idea of changing how women like her are viewed, she told us “I’m not a fag hag, I am a fag diva.” That’s when we hit our big, red easy buttons and got to work on logo design for the new brand.
At Stan Can Design™ we make listening to clients our top priority. It’s important that the client acknowledges we understand their issues and desires and that we provide a personal experience for them.
However, often times what the client desires doesn’t exactly solve their dilemma. It takes our experience and knowledge to steer their ship in the right direction, and from there they’re free to reach their full potential as a business. That’s exactly what happened with our client, Hunter Compo
She runs Hunter & Company, an event planning and design business based in Lake Tahoe, California, owned by Hunter Compo. From corporate events to weddings, Hunter & Company can deliver a professional, detailed and timely event experience.
“I met Hunter at the Hunter & Company launch party at Truckee River Winery over this past summer,” said Kelly Wallis, designer at Stan Can Design™. “She expressed to me that she was unhappy with some previous logo and branding work, and we connected from there.”
Our design team used mood boards to pinpoint the feel that Hunter & Co.’s creative should exude. We designed one mood board based around what Hunter told us she wanted, and a separate mood board based on a direction we thought was best for her business. She immediately felt a connection with our advised look and feel.
Stan Can Design™ produced business cards, envelopes, stamps, an email signature, and all the other necessary branding materials for a successful event planning service.
Take a look below at some samples of our work for Hunter & Company. If you like what you see, visit hunterandcompanyevents.com or follow Hunter on Facebook to see just how much she likes her new brand!
On July 19, 2013 the RSCVA unveiled the new photo-booth airport display that the Reno Tahoe International Airport. RSCVA commissioned Stan Can Design™ to design the display.
The 7 x 6.5′ area acts as an informational and interactive area for visitors landing and flying out of the airport. Visitors can see full-spectrum what the area has to offer by way of video and printed materials. Visitors are also encouraged to take home a photo-souvenir taken inside the full-size airstream that doubles as a photobooth on the set of Hot August Nights.
“It’s high-profile. Everyone who checks a bag comes by here, and everyone who picks up an associate comes by here,” said Chris Baum, CEO of the Reno-Sparks Convention & Visitors Authority. “We want to make sure we’re educating people.”
The exhibit also continuously shows two award-winning RSCVA destination videos and the 2013 RSCVA Ad Campaign completed by Stan Can Design™. True to their tagline, All Seasons-1000 Reasons, the creative ads advertise a myriad of Reno-Tahoe events and highlights in hopes of stimulating return visits.
In Reno, the month of July is Artown, a month long, arts, culture and music festival. Highlights this year include a funk-fusion twist on Pink Floyd’s “Dark Side of the Moon,” plus musicians including Dave Koz, Rickie Lee Jones, and Pete Escovedo with Sheila E. For the fourth year in a row, Stan Can Design™ designed the poster with artwork by artown’s oldest entrant, Annie Hall. Posters will be available at local businesses around town or if you are lucky, Stan will give you one. Just ask.