LogoLounge V7
The judging for LogoLounge Volume 7, has been completed with over 36,000 logos up for consideration. Judges included included, Louise Fili of Louise Fili Ltd, Paul Howalt of Tactix Creative, Gyula Nemeth of Gyula Nemeth, Tom Andries of Today, Regine Stefan of Venturethree, Ken Carbone of Carbone Smolan Agency, James Strange of Bailey Lauerman, and Cesar Hirata of FutureBrand BC&H.
The identity we designed for DesignMatters was chosen to be published! Very cool.
LogoLounge Master Library series, Typography & Enclosures
Chosen from over 140,000 entries, three logos designed by Stancan™ Design have been selected to be featured in the fourth edition of the LogoLounge Master Library series, titled Typography & Enclosures. LogoLounge books are best sellers published by Rockport Publishing.
Look for the book to be released February 2012.
Content is King
Earlier in my career I developed a disdain for Art Directors that would ask me to imitate a style. First, I felt like I was stealing and secondly I suspected that the answer to the execution should be held in the content that was to be delivered. It is not to say that I am not influenced by style, I just don’t start there. One of our mantras here at Stancan™ is “Simple is not Easy, it represent clarity of thought.” If Stancan has a “style” it is the result of thinking, of solving problems.
Here is an excerpt from Milton Glaser’s “10 Things I Have Learned”
“STYLE IS NOT TO BE TRUSTED.
I think this idea first occurred to me when I was looking at a marvellous etching of a bull by Picasso. It was an illustration for a story by Balzac called The Hidden Masterpiece. I am sure that you all know it. It is a bull that is expressed in 12 different styles going from very naturalistic version of a bull to an absolutely reductive single line abstraction and everything else along the way.
What is clear just from looking at this single print is that style is irrelevant. In every one of these cases, from extreme abstraction to acute naturalism they are extraordinary regardless of the style. It’s absurd to be loyal to a style. It does not deserve your loyalty. I must say that for old design professionals it is a problem because the field is driven by economic consideration more than anything else. Style change is usually linked to economic factors, as all of you know who have read Marx. Also fatigue occurs when people see too much of the same thing too often.
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ho, ho, ho.
It’s a holiday tradition going on two years strong. Stan Can Holiday shirts. You can almost get away wearing them to the company Christmas party. Are you on the list? Printed by: Sierra Mountain T-shirts. If you want high quality, short run work I highly recommend them.
Better Green Building Company Wins Two BANNer Awards
Flipping through the channels around 5pm all you see is b-roll of neighborhoods littered with foreclosure signs and a newscaster pointing to dismal percentages. But we know that's not all there is to new construction. People in the industry are still working hard for what they're passionate about—building quality homes with quality products for their communities. Stan Can Design was lucky enough to work with such a client. Better Green Building Company came to us to revamp their brand. This partnership paid off when the Builders Association of Northern Nevada recognized Better Green Building Company with two BANNER Awards for “Best Logo Design” and “Best Website Design” at their 2010 ceremony. With creative brand strategy and a great client Stan Can Design was able to bring positive attention to a construction company with recognition among their colleagues in the Truckee Meadows.
Builders Magazine “BANNER Award” Issue