It’s always nice when work we’re especially proud of gets some serious recognition. It’s even better when the awards have a little more meaning to them than “good job.” Our campaign elements for Artown 2013 and the Fag Diva™ logo were both recently awarded Davey Awards.
The Davey Awards represent excellence in marking communication from firms who excel through big ideas rather than big budgets. The Davey Awards award outstanding marketing tactics from smaller firms and agencies from across the nation, the “Davids” of creativity, they say.
“It’s nice to see how our work stacks up on the national level. We really appreciate what the Davey Awards stand for and we’re very proud to win on our clients behalf.” said Stan Byers, president of Stan Can Design™.
This is the fourth year in a row Stan Can Design™ has produced campaign elements for Artown. Artown’s mission is to strengthen Reno’s arts industry, and enhance its civic identity and national image by encouraging local artist participation and highlighting the best performers in northern Nevada.
Fag Diva™ was a project for our friend, Beth Luna. When she’s not practicing family law in Reno at The Luna Law Firm, Beth works to change the stigma following straight women with gay male best friends, or “fag hags”.
When Beth came to us with this idea of changing how women like her are viewed, she told us “I’m not a fag hag, I am a fag diva.” That’s when we hit our big, red easy buttons and got to work on logo design for the new brand.
At Stan Can Design™ we make listening to clients our top priority. It’s important that the client acknowledges we understand their issues and desires and that we provide a personal experience for them.
However, often times what the client desires doesn’t exactly solve their dilemma. It takes our experience and knowledge to steer their ship in the right direction, and from there they’re free to reach their full potential as a business. That’s exactly what happened with our client, Hunter Compo
She runs Hunter & Company, an event planning and design business based in Lake Tahoe, California, owned by Hunter Compo. From corporate events to weddings, Hunter & Company can deliver a professional, detailed and timely event experience.
“I met Hunter at the Hunter & Company launch party at Truckee River Winery over this past summer,” said Kelly Wallis, designer at Stan Can Design™. “She expressed to me that she was unhappy with some previous logo and branding work, and we connected from there.”
Our design team used mood boards to pinpoint the feel that Hunter & Co.’s creative should exude. We designed one mood board based around what Hunter told us she wanted, and a separate mood board based on a direction we thought was best for her business. She immediately felt a connection with our advised look and feel.
Stan Can Design™ produced business cards, envelopes, stamps, an email signature, and all the other necessary branding materials for a successful event planning service.
Take a look below at some samples of our work for Hunter & Company. If you like what you see, visit hunterandcompanyevents.com or follow Hunter on Facebook to see just how much she likes her new brand!
Ray has decided on a logo and color combo! In his original request, Ray sent us an image of Chip, perched in the wheel of his bike. This was Chip’s favorite place to relax and take in the scenery in Ray’s bike garage. So, we did exactly that, perched him in the wheel!
The typeface used in the logo is Metro Script by Michael Doret.
We can’t wait until his personalized truck is finished, up and running and visiting you!
So, in Part Three of the Bicycleray™ Logo Series, we’ve got Chip going. Craig’s hand is probably bleeding at this point! He’s done over 150 “Chip” illustrations to show his diversity. Pretty impressive.
We’ve included as part of this series our process, sketch, sketch and more sketching. Then computer production, maybe, if your sketches are complete. We usually choose 10-15 sketches to comp on the computer, see where that development takes the logo and then refine until there are only 3-4. We also design in black only for the first few revisions. As you probably already know, if it doesn’t work in black, it doesn’t work.
Stan Can Design™ employed the help of Craig Duerksen of TMCC to develop the character of Chip, Bicycleray’s iconic bird. Below are just just a few of the hundreds of sketches he came up with for parrotlet.