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Bicycleray™ Logo Series: Part Two

Stan Can Design™ employed the help of Craig Duerksen of TMCC to develop the character of Chip, Bicycleray’s iconic bird. Below are just just a few of the hundreds of sketches he came up with for parrotlet. bicycleray sketch

Bicycleray development

bicycleray eye

Bicycleray™ Logo Series: Part One

This week, Stan Can Design™ was given the challenge of developing a logo around “Chip”. Chip is a parrotlet, a small bird part of a group of the smallest New World parrot species. Here is the picture that Chip’s owner, Ray sent over for inspiration. Check back in a couple days for the latest installment in this series.


I’m a FagDiva™

“I am not a fag hag, I am a fag diva.” Those are the first words Beth Luna said during our meeting to discuss her latest and greatest project, Fag Diva, (trade marked of course). Watching the Keeping up with the Kardashians at home one weekend, Beth discovered that Kim had trademarked and developed a business for the term “Momager,” mom+manager. She thought to herself, “I can do that,” and did. She decided it was time to stop calling herself a fag hag, (a straight girl who has a best friend who is gay and spends a lot of time together ) and let women around the world know that they don’t have to succumb to that term anymore.

After running the brand idea through our processes we decided that a word mark that proudly announces the new term would best serve the clients needs. The final design has just the right amount of distinctive character, whimsy and pizzaz.



When Chris Gandolfo (@solidcreative) of Solid Creative came to Stan Can Design™ with his new business venture, Solid, we were ecstatic that he enlisted us to work for him, instead of him working for us.

For the past three years, Chris has been our “solid” programmer. Pun intended. Now that the tables were turned, he was trusting us with his brain child, an interactive web agency focused on three specific target markets, golf, craft-beer and wine. His goal is to make website integration easy for companies that often don’t have the time to implement the digital world into their business seamlessly.

“We chose beer, wine and golf because those are the three things, besides my lovely wife, that I enjoy most,” said Gandolfo. “Stan and his crew made it easy for us because they were able to explain their design thinking in a language that we could understand.”

After a few brand discovery meetings, revisions and sleepless nights over this little symbol we like to call, the logo, Chris chose his favorite. For him, the logo represented his growth in the web development community, his commitment to his work and clients and himself.


The Weathered Page

Stan Can Design™ recently finished branding Steve and Kelly Edmunson’s brain child, The Weathered Page. Recommended to us by entrepreneur Ashley Clift Jennings, Kelly and Steve checked additional references and took a chance on our team. Like most clients, they arrived very prepared to our first meeting complete with the exact logo, they wanted.

The Weathered Page is an annual hardback book consisting entirely of user submitted stories and photographs sent in by outdoor enthusiasts doing the things they love in the places they live. Thier mission is to give back to our communities and produce a one of a kind book that chronicles the adventures. 50% of the net profits from book sales are to be distributed to non-profit organizations. In the first year, four regional books featuring stories and photographs from the mountain ranges, Cascades, Sierra Nevadas, Rockies and Wasatch will be produced and available for purchase.

With their initial guidance and hours of targeted research, Stan Can Design™ presented them with four identities to which Steve replied in the presentation, “I didn’t even know what you guys have done was even possible. I am so impressed.” A compliment indeed. The couple emailed their logo choice just 15 minutes after leaving our office. “WOW…what a great surprise! If you can believe it, we actually came to a consensus about TWP logo based on your great work,” wrote Kelly.

For us, this project was additionally rewarding due to the fact that our team shares in the same interests as the Edmunson’s: the outdoors, paddle boarding, skate boarding, hiking, snowboarding, etc. The opportunity to create a brand identity for two people who are proud of it and so passionate about giving back to their community was invaluable.

The Weathered Page