This guide is designed to define the Reno Philharmonic brand and help you create communications that bring it to life. The consistent use of these guidelines will bring a unified messaging and identity system to clients and our employees. This is a work in progress. Please refer to the design team with any questions or concerns.

BRAND
GUIDELINES
BRAND
POSITIONING STATEMENT

For lovers of classical music, the Reno Philharmonic is northern Nevada’s largest performing arts organization. Unlike other local performing groups, The Reno Philharmonic combines an unexpected contemporary approach with the emotional power of dynamic scores to create unparalleled live, musical events.

PILLARS

Contemporary, Engaging, Personal, Inclusive, Dynamic

LOGOTYPE
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COLOR PALETTE
PMS 124
CMYK 6, 36, 100, 0
RGB 237, 169, 32
#ECA920
PMS 2583
CMYK 40, 74, 0, 0
RGB 160, 95, 166
#A05FA6 PMS 376
CMYK 55, 3, 100, 0
RGB 129, 189, 65
#81BC41
PMS 716
CMYK 3, 64, 100, 0
RGB 237, 122, 35
#EC7922 PMS 7417
CMYK 3, 86, 85, 0
RGB 232, 76, 56
#E84B38 PMS 542
CMYK 50, 20, 5, 0
RGB 126, 175, 212
#7DAED4
TYPOGRAPHY

Avenir Family

Avenir Family may be purchased at:

http://www.myfonts.com/fonts/linotype/avenir/buy.html

STATIONERY
REQUEST
MOTION
REQUEST
TV
REQUEST
COLLATERAL REQUEST
SOCIAL

Profile Picture, Cover Photo, Social Spot Videos.

DOWNLoaD

Reno Philharmonic Brand Guidelines

12/16/15

Designed by: