On April 5, some of Reno’s most talented designers, writers, and developers will come together to rebrand Committee to Aid Abused Women (CAAW) in 24 hours. The event, called Reno Wired, was founded by Kevin Jones, co-founder at Cloudsnap; Jenna Hubert , designer at KPS3 Marketing (former Stan Can Design designer); and Julia Kruper, account manager at KPS3 Marketing.
“We’re very excited to work with CAAW,” said Kevin Jones. “Within a 24 hour period, we’re going to try to build CAAW a brand that will last them years. The team is passionate about this event, and, if all goes well, we’re hoping to make it happen annually. ”
Reno Wired is currently looking for volunteers and donors to help the day of the event. Anyone interested in volunteering or donating can find more information atrenowired.com. The event will be held at the Reno Collective on April 5.
“We were so happy to hear that CAAW was selected for Reno Wired,” said Denise Yoxsimer, Executive Director of CAAW. “We are more than ready for a new brand, and believe that this project will help propel us forward as we continue to help families deal with domestic violence.”
Reno Wired reviewed more than 20 applications from a variety of nonprofit organizations. After interviewing the finalists, the Reno Wired team selected CAAW as the lucky recipient of the branding project.
“So many great organizations applied, so it was hard to narrow it down,” said Jenna Hubert. “We took a lot into consideration during the application process, and in the end we decided CAAW could benefit the most from our event.”
The Reno Wired team is made up of 15 professionals representing a variety of local businesses, including Stan Can Design’s Kelly Wallis, The Abbi Agency, Arborglyph, Calvert Photography, Innerwest Advertising, KPS3, Noble Studios, and Trinity AI. Reno Type, a local full-service printer, will also be working throughout the night to print and deliver printed materials by 8am on April 6.
Visit renowired.com to donate or learn how to get involved.
The Reno event is based on a similar 24-hour rebranding event called Zurbwired.
For 2012’s holiday season, Stan Can Design decided to give holiday ornaments to our clients, friends, colleague and neighbors. The problem was to find a solution for getting them in hand in an awesome way. After seeing samples of new technologies, we decided on a box. Find it, build it, brand it, print it, done.
We designed the little black box specifically to be printed by Panda Printing Company’s HP Indigo Digital Press, the only one in town. It’s special because it’s the only printer that prints HP ElectroInk White, the only “true white ink.” These printers can only hold 12×18″ paper, our box template was built edge to edge, so a traditional die cut wouldn’t work.
Tracy Byers, Stan’s wife, is a avid scrap booker and suggested we have “the scrapbook lady” die cut the boxes on her state-of-art Silhouette machine. The Silhouette is a scrapper’s (and Graphic Designer’s) dream come true, as it is a simple, scissorless way to cut shapes and letters of materials including vinyl, card stock, fabric and heat transfer material up to 12″ wide and any length. We worked very closely with Scrapbook Paradise owner Laura Evasovic, to design a box template that would work for our project, her machine and the printer.
“Even though we used new technologies, this was not a simple click of a button and it’s done. It was the result of our experience and design processes,” said Stan Byers. “We placed restrictions on ourselves and designed within those parameters and didn’t give up!”
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“The truth is — as PaperSpecsGallery.com points out – this tidy, carry-in-your-back-pocket printed portfolio was a great way for “stan can design” to showcase his design and advertising expertise as well as his approach to that work.” – PaperSpecs Gallery
Earlier in my career I developed a disdain for Art Directors that would ask me to imitate a style. First, I felt like I was stealing and secondly I suspected that the answer to the execution should be held in the content that was to be delivered. It is not to say that I am not influenced by style, I just don’t start there. One of our mantras here at Stancan™ is “Simple is not Easy, it represent clarity of thought.” If Stancan has a “style” it is the result of thinking, of solving problems.
Here is an excerpt from Milton Glaser’s “10 Things I Have Learned”
“STYLE IS NOT TO BE TRUSTED.
I think this idea first occurred to me when I was looking at a marvellous etching of a bull by Picasso. It was an illustration for a story by Balzac called The Hidden Masterpiece. I am sure that you all know it. It is a bull that is expressed in 12 different styles going from very naturalistic version of a bull to an absolutely reductive single line abstraction and everything else along the way.
What is clear just from looking at this single print is that style is irrelevant. In every one of these cases, from extreme abstraction to acute naturalism they are extraordinary regardless of the style. It’s absurd to be loyal to a style. It does not deserve your loyalty. I must say that for old design professionals it is a problem because the field is driven by economic consideration more than anything else. Style change is usually linked to economic factors, as all of you know who have read Marx. Also fatigue occurs when people see too much of the same thing too often.
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I recently rode a vert ramp in Echo summit and left with a gnawing feeling of failure. I did not ride very well, conversely I did not skate terribly. But, I still felt like a loser. After a bit more reflection I realized that I did not fall one time during our 5 hour session. That’s good, right?
No. It goes against one of the earliest lessons that I learned about life.
February 1977 Skateboarder magazine. Tony Alva said in his controversial interview, “If you don’t fall once in a while you are doing something wrong.”
￼Ah grasshopper, this is not just about skateboarding. It is and has been a beacon for me since I first comprehended its meaning.
Playing it safe has never paid for me. Not sure why, but I always feel worse playing it safe than being battered to a pulp. Skateboarding, Advertising, Design, dumb sports cars.
Case in point. Was New Coke a failure or just a bruised elbow on the path to world wide domination?
I believe it was a display of nimble thinking during a disaster and demonstrated the ability to capitalize on an opportunity to reward brand loyalty.
Let’s hear what you think. Best comment on this truth+dare post gets a shirt.
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