Stancan™ Design Truth T-shirts are American Apparel, 2001 Fine Jersey Short Sleeve T-Shirt. White shirts are screen-printed with specialty silver metallic and red inks. It also sports the stancan brand on the sleeve.
Being the font whore that I am, it is really easy to get caught up in the beautiful whirlwind of type, font and letter design, but I always return to the questions, “What am I trying to say?” and “How do I get my point across?”
Now more that ever, we need singleness in purpose and clarity in our messaging and design work or we just add to the clutter and ugliness.
Massimo Vignelli once said (a long time ago in my formative years) “That you only need one typeface.” I pondered that quite a bit and have always kept it as a personal challenge. The quote came from an article in Print magazine and was one of the first Design controversies that I can remember.
What I believe he was striving for was clarity in communication and avoiding Design as ornamentation.
I also go back to Kinko’s on California Avenue, Saturday, July 8, 1989 at 1:00 a.m. Kurt Hoge is there with his Sperry Top Siders and no socks (and probably Freehand 2.0 on a floppy) and I have all of the fonts that I need. With the original core fonts that shipped with the Apple Laserwriter I could do an ad for a Beauty Salon, typeset a Wedding Invitation, or design effective directional signage.
I dare you to put together a more versatile list (web fonts not included).
Whoops! Brands rule! That’s why we spend $35 (includes shipping and handling) for a $6 T-shirt?. http://fearlessrevolution.com/store/
Hey, we (and a few other Reno/Tahoe AIGA members) are headed on a quick roadtrip on 03/10 to SF to see one of our design heroes. If you want to carpool or meet up let one of us know. It promise to be a great time.
On the road and at the event, use the hash tag #renoinsf to keep in touch.
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