Remember your first romp through a patch of snow? It wasn’t life-altering or mind-blowing but…it was definitely more than just a fun time. Then you’d wait through the eventual spring and summer months, and come fall you’d start getting this little itch that could only be satisfied by the sight of that frosty vapor.
Each year, you’d feel that itch earlier and earlier until it was official — snow season was now your favorite season. What wouldn’t you do to see the mountains, the landscape, and your backyard blanketed by snowflakes.
Everyone here at Stan Can Design™ has experienced this, and we’re looking to evolve that little itch into full-blown hype. That’s why we’re very happy to announce the Pray for Snow campaign for the 2013-2014 season.
Pray for Snow is an ongoing community celebration of northern Nevada and the surrounding area’s love for snow. At Stan Can Design™, we want to foster an online platform where users can connect over a mutual adoration of everything snow and share in the excitement of the season.
Using the hashtag #prayforsnow, community members can contribute their quirks, superstitions, and prayers they use to make snow fall. Did you sacrifice your tan this year and boycott the beach? Have you already picked out the outfit for your season pass photo? Be as unique and creative as possible, and that means more than just prayers. Tag photos, recipes, places that serve an extra-satisfying cup of cocoa, and anything that acknowledges the glory of snow.
“At first this was about the hardcore, everyday skiers and snowboarders,” said Stan Byers, president of Stan Can Design™. “But we wanted to pull back a bit. It needs to be about everybody, the kid who bites into a snowball or the family that builds a snowman together.”
Stan Can Design™ is posting flyers, passing out handbills, and slapping stickers throughout the community – be on the lookout for the heavenly mittens.
So, when you store your skis, do they always point north? Have you already collected the best snowman arms from your yard? Then get in on the snowy sermon. Visit pray-for-snow.com or @PrayFor_Snow and start praying.
“I am not a fag hag, I am a fag diva.” Those are the first words Beth Luna said during our meeting to discuss her latest and greatest project, Fag Diva, (trade marked of course). Watching the Keeping up with the Kardashians at home one weekend, Beth discovered that Kim had trademarked and developed a business for the term “Momager,” mom+manager. She thought to herself, “I can do that,” and did. She decided it was time to stop calling herself a fag hag, (a straight girl who has a best friend who is gay and spends a lot of time together ) and let women around the world know that they don’t have to succumb to that term anymore.
After running the brand idea through our processes we decided that a word mark that proudly announces the new term would best serve the clients needs. The final design has just the right amount of distinctive character, whimsy and pizzaz.
Oh, Mingle Bells. It’s the only chance you’ll have all year to pretend you are at a high school dance again. Stan Can Design was approached to Art Direct intern Lindsey Pastrell on designing the digital invitation and social media for this year’s Mingle Bells gathering.
Lindsey had already come up with a concept that was approved by the AAF board and with the short time frame, we rolled with it. Photographer Frank Haxton created a set of wonderful iconic photographs in just a couple of days, giving us a visual to match the client-supplied copy.
A tiny grammatical error in the first sentence of the copy took the project in an entirely new direction. The typo accidentally reinforced the awkward and self-conscious nature of the event, leading Stan to write paragraph after paragraph of painfully, hard to read sentences.
“I challenged myself not to use a dictionary and in the end, I think only one sentence was cut!” said Stan.
We dare you to give this tongue twister a try and maybe even hire Stan next time you need a headline. Mingle Bells will be held December 6, at Harrah’s Showroom in downtown Reno.
Click here to see the full eblast.
I got this business card about 12 years ago, long before I ever met Jamie Koval. I don’t have a #1 or BEST position in my business card collection, but if I did . . .
Well after holding the pole position for the past decade VSA redesigned their cards. What do you think? I am not positive of the stock, but I believe the first version is on Neenah Classic Crest Epic Black printed letterpress with a silver metallic ink.
Hey! DesignMatters inaugural event focuses on the concept of collaboration and the interplay between the various design disciplines. A chair design competition will be held to exhibit the process, creativity, and ingenuity of collaborative design.
Steve Frykholm, Creative Director at Herman Miller, joins DesignMatters as the keynote speaker. Frykholm was recognized as the 2010 AIGA Medalist for establishing the highest standards of corporate design through his work shaping the visual identity and sensibility of American design innovation company Herman Miller for more than 40 years. His work has been published and exhibited around the world; his posters are in the collections ranging from the Museum of Modern Art in New York to the Cooper- Hewitt National Museum of Design to the Library of Congress.
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