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Pray for Snow Campaign Featured in VMA Article

Well, despite this real bummer of a drought, your prayers have kept the spring ski season alive at least until the end of this month. But it seems there was enough prayer to have even been heard west of the Sierra. The kind folks over at VMA Storyboard wrote a feature article on the Pray For Snow Campaign and our recent creative awards. It’s a great article that takes you from the early beginnings of the campaign to where it is now, and where it’s going.

VMA Storyboard is a service of the Visual Media Alliance, a nonprofit trade association dedicated to providing a variety of benefits and money saving programs to visual creative, web media, marketing, and print businesses in Northern and Central California and Northern Nevada. Storyboard acts as a place to showcase the best of the cross-campaign business to provide inspiration and scope of the industry.

Check out the article here and, as always, continue to #prayforsnow.


A Year on Main St.

Some projects, by degree of their nature, take some serious triage and time before we’re ready to stamp the Stan Can Design™ seal of approval on them. Between searching for the right photography, doing the proper amount of research, and putting our design expertise to work for 12 separate months, the annual EMPLOYERS® calendar becomes a yearly adventure that we’re both excited and proud to take on.

For the 2014 calendar, the concept decided on was “Main St. USA”. Main St. is the heart of business in the U.S. It’s where cities are founded and where populations and economies begin. It’s something that EMPLOYERS®, as “America’s small business insurance specialist”, can easily and proudly identify with.

Each month featured 12 different business districts in the U.S. These Main Streets were complemented by wonderful watercolor and pencil illustrations by our friend, Jeff Hickman, that served as the visual theme of the calendar. The result was a delicate balance of classic illustration and modern photography for something that was powerful, intelligent and timeless.

We tied each month together with both informative copy by Jonelle Moore and contemporary facts. It conveyed the significance of these specific business hubs through well-thought stories of the start of a beverage giant or the inspiration behind Disneyland’s own architecture.

Check out some samples below if you haven’t gotten yourself a copy yet, and visit EMPLOYERS® to get in touch with them. We’ve already begun work on the 2015 calendar, so keep your eyes peeled and have a spot on the wall ready to be filled.


Pray For Snow wins Gold ADDY

For those who don’t know, the Reno AAF community donned their best-pressed capes and revealed their true identities at the 2014 ADDY Awards last Friday, March 7th. Accolades were passed like drink tokens being slid across the bar, as Stan Can Design™ and our peers received Silver and Gold ADDYs for this past year’s hard work. Speaking of gold, we’d like to focus on a project of ours that took home that shiny, coveted metal Friday night.

Pray For Snow was awarded a Gold ADDY in Consumer Integrated Campaigns and the Pray For Snow Community poster (you know, the one with the neat little pull tabs) won a Silver ADDY as collateral for that campaign! The Snow Deities have spoken! Now if we could just get a couple more dustings before spring hits…

We’d like to thank AAF Reno for putting everything together, The Peppermill for hosting once again, and all the sponsors and supporters for putting on a heroic night of advertising. Check out all the other winners and awards (we’ve got some more in there too) at AAF Reno and stay tuned for more work from us in the very near future.

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Never Enough Kellys.

Stan Can Design is always seeking to grow as a creative studio, and one of the best ways to do that is to continue to bring in quality talent and skill-sets with every new hire. That’s why we’re pleased to announce the newest member of our creative team, Kelly Peyton. Peyton will bring an organic approach to design with her experience as a painter and illustrator.

 

Peyton was formerly a freelance graphic designer, but is returning to the trade once more with the intention of treating it like an art form. Peyton was Artown 2011′s featured artist, where she met Stan Can Design’s very own Stan Byers and Kelly Wallis.

“Kelly brings a very unique skill set to the table with her background,” said Byers. ”Her talents as a fine artist and illustrator will continue to evolve our firm, and her perspectives help us to progress as a business.”

Peyton graduated from the University of Nevada, Reno with a bachelor’s degree in Fine Arts with an emphasis in painting and drawing, and minor in art history. Recently, Peyton finished a two month artist residency in Mexico painting murals. Murals are her passion, she says, and she has painted several throughout the Reno community, including the Great Basin Community Food Co-op.

To avoid confusion, we’ve been referring to her as “KP”. Partly because it’s catchy, but mostly because Kelly Wallis isn’t quite ready to launch her solo rap career as “K-Dubbs”. Check out KP’s original artwork at her website and stay tuned to see the awesome stuff she designs with us, as well.

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Save the Date: 2014 Create.Explore.Discover.

It seems like only yesterday we were talking about 2013’s Create. Explore. Discover. retreat in Truckee, CA. And while it is true that 2014’s is still nine months or so away, it’s already time to start marking your calendars. But since we can’t go barging into people’s offices with permanent markers (legal reasons, mostly), founder Sarah Stevenson commissioned us to design some beautiful “save the dates” for this year’s retreat.

When you’re designing for an event as creative as this, there’s some extra expectations to push the boundaries our imaginations. So much of modern design is based on the flat screens and pages, but truly powerful, intelligent, and timeless design that you want to hold on to often comes from experimenting with three dimensions.

Stevenson and Stan Can Design™’s designer Kelly Wallis worked together to create a piece displaying commissioned artwork from professional artist and 2012 instructor and 2013 Create. Explore. Discover. attendee, Lisa Congdon.

True to the idea behind the event, the save-the-dates can be refolded to produce unique artworks for the people who receive them, who can then submit their creations through Instagram to Stevenson at @redlinedesign. The triangular shapes are not merely a byproduct of the folding, they’ve become part of the visual design of the event itself. You can see how at createexplorediscover.com.

As Create. Explore. Discover. 2014’s featured artist, Lisa Congdon is best known for her colorful paintings and collages. Since 2007, she has been illustrating for clients including The Museum of Modern Art, Martha Stewart Living Magazine, Harper Collins Publishing, and The Obama Campaign, among others. She creates thoughtful book covers and hand lettering, to abstracts and a series of Nordic inspired prints that make us shout “sköl!” She has even begun to sew her own clothes, which are just as beautiful as her other works of art.

In addition to receiving the save-the-dates, you can stay informed on Create. Explore. Discover. by signing up for updates on the website, and following Sarah Stevenson on Instagram at @redlinedesign. In the mean time, satisfy your creative cravings and check out Lisa Congdon’s blog, “Today is Going to Be Awesome”, to check out her personal project and professional pieces alike.

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