“Fun for the whole family” is thrown around quite a bit these days, but it’s a notion that the Circus Circus Reno truly owns – and they deserve to. Six restaurants, a sprawling Midway loaded with games and free circus acts, yard-long margaritas and drink deals, all while maintaining a loaded players club and casino floor. They’re even one of the only properties to feature an onsite dog kennel, so even Fido's allowed in on the fun.'
Circus Circus Reno came to us late in 2015 with a request to redesign their visual identity across all of their advertising mediums. Stuck with, and still using, a hodgepodge of past campaigns, they needed to unify their voice for good.
Being the come-as-you-are, family-fun resort we knew they were, we identified the Circus Circus Reno consumer as diverse, casual, family-oriented, and in search of a good deal. And fun. We can’t say it enough: the Circus Circus Reno is fun for all. It’s what you might call a real “win win” for everyone in the family.
After describing our characters in depth, Bill’s team sent back hundreds of sketches to review, each with slightly different attitudes and personalities. Through our direction and Bill’s steady hand, we arrived at our 5 characters: Milo, Ali, Kevin, Kai, and Mabel. As the characters are used to advertise amenities, they take the Circus Circus Reno to the next step, elevating the brand to a sort of theme park status. Now, the most family-friendly hotel casino in Reno looks the part.