Brand identity, logo design, collateral design, and brand campaign for KUNR Public Radio, Northern Nevada's NPR affiliate station. With 50,000 weekly listeners spread across a dozen communities, KUNR is growing into a widely respected multimedia company with an ever-diversifying content offering. Anchored by an adaptable “U”, the new KUNR brand is designed with content in mind. The U is a window to the world, framing KUNR content across multiple media channels for a consistent brand look and feel. The new brand palette draws heavily from the natural hues of Northern Nevada and the eastern Sierra.