The stickers do a lot of things. They celebrate summer and all things Northern Nevada. They make academia feel lighthearted and fun. And they only push Summer Session as hard as a simple url on each sticker. You definitely don’t have to take a summer class to want a cheeseburger-singing blue jay on your Hydroflask.
Creating multiple designs in the form of the phone, laptop, and water bottle was necessary to fit the various forms of media. The campaign spreads across the campus as posters, print ads, online banners, direct mail, and giveaway items – even the marquee outside of Lawlor Events Center.