No construction company has left quite the stamp on our area as Clark/Sullivan Construction has. After building the Nevada Museum of Art, the Reno Ballroom, the Reno-Sparks Convention Center, the Renown Tower, and dozens of University of Nevada, Reno campus buildings, the Clark/Sullivan portfolio is brimming with over 3 decades of city landmarks. Since expanding to Sacramento and Laramie, Clark/Sullivan Construction has begun a careful process of remodeling the way they do business.
Clark/Sullivan has been steadily moving from hard-bid methods that helped them survive the recession to a collaborative industry model known as construction management at risk (CMAR), where they focus on working together with owners, architects, and developers to exceed building expectations. Now, they just needed an image overhaul to reflect that.
"The big 'aha!' moment for us was discovering people were more important than the facilities they build," said Stan Byers. "People are a much bigger part of the equation than the artifacts they leave behind."
Through our brand discovery meetings, we realized the people that make up Clark/Sullivan Construction were competitive, collaborative individuals who loved coming to work every day. They consistently mentioned making a positive impact with their work, so we sought to create a logo that reflected those qualities.
The logo works on separate planes to form both a building block and an upward facing arrow to show progress through construction. It was done in a vibrant "Sparks" green to identify with their headquartered city and Museo typeface to add the human element of the people behind it.
The "C/S" in the logo was a conscious decision towards the future, as the sole owner of the company, B.J. Sullivan hopes to soon transfer ownership of the company to his employees. This gives them less of a name and more of an identity to rally behind. The final aspect of the project was a brand new website that puts their people front and center. The site also features a clean, photo-centric portfolio of work that the C/S staff can display with pride.