Just as in past years, we felt it was our job to create a campaign that makes school feel fun, fresh, and vibrant. Something that makes getting up for 8am summer classes sting a little less (and walking across the stage a semester early feel even better.) The idea of stickers to spread our messaging hit all those notes, so we set out to design and illustrate over 30 stickers to create the campaign.
The "We Love This Place" campaign for the City of Reno was devised as a way reinstill pride in the city. Signs were placed unannounced on traffic poles in popular areas of Downtown, The Riverwalk, and Midtown. Signs of the Holidays was our festive take on the beloved original. Signs of the Holidays was awarded “Best of Show” and “Social Relevance” awards at the AIGA WorkShow.
The Reno Phil's direct marketing campaign extended the new brand's influence while also promoting their hallmark concert series, Classix. The design closely followed the style established in other Classix materials that used striking photos of Northern Nevada's natural landscape.