Sure, every news station says you can trust them. But how many can back it up? Using whip-smart copy, telling readership statistics, and a headline that can’t be bothered with subtlety, we extend the KUNR brand into new territory with a bold and distinct claim. This campaign included a heavy social media spend and an on-campus poster run while reaching potential listeners in two languages and across 15 listening frequencies for the station.
TRUST
