EDDY HOUSE

For most clients, it’s our job to get them fired up with a new purpose. When we began working with Eddy House, the only charitable organization for homeless and at-risk youth in Northern Nevada, it was them who lit the fire under us. 

Their vision: End youth homelessness in Northern Nevada. A line as aspirational as it is inspirational. 

Clearly, their purpose was well-defined. Their visual identity, however, was not. Eddy House was trying to split their appeal equally among their clientele: community donors, the government agencies who grant funding, and, of course, the homeless and at-risk youth they serve. The result? A brand that didn’t resonate with those who needed them most.

We realigned the Eddy House brand strategy to be youth-focused, creating a friendly and inviting visual identity that young adults can actually be proud, not ashamed, to be a part of. In the process, we took what was probably the most powerful vision we ever worked with and turned it into a call-to-action that the larger community can rally behind.