STAN BYERS - CREATIVE DIRECTOR
WHAT DO YOU GET WHEN...
You cross an Eagle Scout with a World Cup skateboarder? Advertising Person Of The Year, of course. Whether he’s branding a multimillion dollar company or designing a hip new skate park, he’s always on the hunt for more, different, bigger, better, cooler, smarter. Stan’s diverse passions and ways of thinking allow him to direct and develop creative as well as manage all aspects of the process. He keeps the work on strategy, on budget and on the minds of the consumer.
Stan’s extensive design experience has resulted in award-winning work for just about every kind of business — from casinos to healthcare to high tech. His haul includes numerous national and regional awards for his design and creative work: ADDYs, TELLYs and a NEENAH gold medal for letterhead design. His work has also been featured in Communication Arts, PRINT magazine and the PRINT Regional Design Annual, HOW, STEP magazine and the STEP 100, and Logo Lounge.
In 2003, the Advertising Association of Northern Nevada (A2N2) bestowed the honor of Advertising Person of the Year upon Stan. And in 2006, the National Planning Committee for the annual HOW Design Conference in Las Vegas benefited greatly from his involvement.
After having his own work judged for so many years, Stan has taken the opportunity to judge the work of others. For the past fifteen years, he’s served as a judge for a number of advertising’s top awards shows, including the AAF ADDY® Awards, the DAVEY’s, the E.A.R. awards and the TELLY awards.
The We Love This Place “Signs” Campaign, Stan’s brainchild, was also featured in the national design publication, STEP, as one of 2004’s top 100 design’s in the country. The following year, Stan represented the agency in receiving A2N2’s Community Contribution of the Year award for that campaign. In 2006, “Signs of the Holidays” received “Best of Show” and “Social Relevance” awards at the AIGA WorkShow. Collectively, the three-part campaign received special honors at the 2008 SEGD (Society of Environmental Graphic Designers) awards.
In 2014, his myriad of accolades, awards, and accomplishments culminated with AAF Reno’s Thomas C. Wilson Lifetime Achievement Award. AAF Reno’s highest honor awards those who have shown a consistently high degree of excellence in the field of advertising over a lifetime, coupled with strong community involvement.
Stan taught Visual Communications for over seven years at the University of Nevada, Reno. He studied Graphic Design at Truckee Meadows Community College and prides himself on remaining a student of advertising every day. Stan is the past president of AIGA Reno/Tahoe – the professional association of design. He is a founding member of the Advertising Association of Northern Nevada (A2N2) and served on the local boards for over fifteen years.
He supports the youth of his community by designing and promoting safe skateboard parks. (And, also by always wearing helmet.)