Every July, Reno becomes Artown. The annual, month-long celebration of the arts sees hundreds of mostly free events paint the city in the vibrant hues of live music, theater, dance, and every other kind of cultural craft.
Each year, Artown features the work of a local artist as the identity for the festival, with a poster as the main visual element. Our job: work alongside talented artists and adapt their fine art into a captivating poster design that will be hung en masse across the city. At times, this carried into the design of additional elements like logos and identity systems that would compliment this art. In years such as 2017 and 2019, we joined the artists’ creative process to curate and direct the artwork that would be featured.