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A Year On Main Street

Some projects, by degree of their nature, take some serious triage and time before we’re ready to stamp the Stan Can Design™ seal of approval on them. Between searching for the right photography, doing the proper amount of research, and putting our design expertise to work for 12 separate months, the annual EMPLOYERS® calendar becomes a yearly adventure that we’re both excited and proud to take on.

For the 2014 calendar, the concept decided on was “Main St. USA”. Main Street is the heart of business in the U.S. It’s where cities are founded and where populations and economies begin. It’s something that EMPLOYERS®, as “America’s small business insurance specialist”, can easily and proudly identify with.

Cover for Employers 2014 calendar. Watercolor First Ave and Main st signpole with a map of the USA in the background.

Each month featured 12 different business districts in the U.S. These Main Streets were complemented by wonderful watercolor and pencil illustrations by our friend, Jeff Hickman, that served as the visual theme of the calendar. The result was a delicate balance of classic illustration and modern photography for something that was powerful, intelligent and timeless.

Spread from Employers 2014 calendar. Photo with a brick building, park benches, and flowers in Fort Collins, Colorado along with a description reading 'In the 1950's the vivid stories of Fort Collins, Colorado told by Harper Goff, a designer for Disney and a Fort Collins native, inspired the mind of Walt Disney. The likeness of Fort Collins was incorporated into the design of one of the world's most famous and busy streets: Main Street USA, Disneyland.'

Spread from Employers 2014 calendar. Photo of a street in Tusla, Oklahoma at dusk along with a description reading 'Route 66, which was known in its hayday as America's Main Street, was founded by a Tulsa, Oklahoma businessman in 1932. This now historic byway gave small businesses the opportunity to reach now markets and thus new heights. Today, the state-of-the-art sports and entertainment complex in downtown drives people - and big business - back to Tulsa.'

We tied each month together with both informative copy by Jonelle Moore and contemporary facts. It conveyed the significance of these specific business hubs through well-thought stories of the start of a beverage giant or the inspiration behind Disneyland’s own architecture.

If you haven’t gotten yourself a copy yet, check out some samples below and visit EMPLOYERS® to get in touch with them.

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