Here’s what the German Design Council judges had to say about the campaign:
“The appearance looks timelessly modern, with the distinctive flat U opening up a variety of interesting possibilities for usage in communications. At the same time, it makes the broadcaster visually recognizable. A remarkably simple design with its own unmistakable identity that also forms a connection to the region.”
Always feels good when peers can see right through to the goals of your concept. You can head to the German Design Awards website to get a glimpse of the competition and other winners. If you didn’t know already, you can head to KUNR.org or tune your radio to 88.7 FM to hear listener-powered news, stories, and shows.