Handcrafted. Artisanal. Small-batch.

These words, these “oh-so-2017” words, are thrown around ad nauseum in today’s marketing world. So much so, in fact, that that’s all they really feel like anymore: just words.

And that’s a shame, because there are still some who truly take these words to heart in what they do. Not because it’s trendy, but because it’s what they know. One of those people is Laura Miller, owner, founder, and sole craftswoman of Undercover Botanicals.

Undercover is a result of Laura’s hobbies and passions, something she cultivated over long hours in her artist studio nestled deep in the pines of Graeagle, California. After a couple years full of handcrafted recipe changes and ratio fixes to her line of skincare products, Laura was ready to go retail.

Our first step was brand development. Could a brand named “Undercover” be anything other than black and white? We were pretty sure, but we couldn’t pass up the chance to inject the vibrant pastels that Laura had first crafted in her shop into her visual identity. In this evolving world of flexible logos and brands, we welcomed the chance to embrace a little spontaneity.

Undercover is real ingredients and a personal touch that’s provable and true. We wanted to make these things as much a part of the package design as they were a part of the product. Nothing a little craft paper, pencil illustration, and literary flare couldn’t accomplish.

Undercover’s new website provides a retail platform that doesn’t require a one-woman show like Laura to spend endless hours pedaling product at trade shows, craft fairs, and farmers markets. Some extra brand copy gives life to the Undercover name.

A favorite saying among the creative advertising community is that the word “authentic” is now the least authentic word in the dictionary. But people like Laura, and brands like Undercover, are showing us that it is, in fact, possible to put our trust back in a product.

Shop the full Undercover product line at

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