Portfolio Update: The Holiday Card That Didn’t Just Sit on a Desk
Every year around the holidays, businesses face the same question:
What’s the client gift this time?
A mug? A candle? A basket of cookies that may or may not survive the mail?
This year, Tolles decided to do something different. Instead of sending a gift meant to be admired briefly and then forgotten, they sent a holiday card with a purpose.
A Card With a Mission
Tolles’ holiday card didn’t ask to live on a desk or fridge. It asked to be used.
Recipients were invited to scan a QR code that led to a simple landing page where they could choose from five local charities to donate to. One small action, multiplied across a community, turned a seasonal touchpoint into something genuinely meaningful.
No fluff. No obligation. Just an invitation to give back.
Designing the Full Experience
We designed both the physical card and the digital landing page it pointed to, treating the project as a single, connected experience rather than two separate deliverables. The goal was simple: make generosity feel effortless—and aligned with Tolles’ values.
The result was clean, intuitive, and intentional. A moment of pause during a busy season. A reminder that thoughtfulness doesn’t have to be complicated to be impactful.
On-Brand, On-Purpose
What we loved most about this project is how naturally it reinforced the brand we’ve helped Tolles build over time. They’re community-minded, forward-thinking, and not interested in doing things just because “that’s how it’s always been done.”
This wasn’t a holiday gimmick. It was a brand statement.
Holiday Spirit, Strategically Speaking
At its core, this project shows how even the smallest brand moments—like a holiday card—can do more. More good. More connection. More alignment between what a company says it values and what it actually puts into the world.
Holiday spirit, but make it intentional.
And honestly? That’s the kind of gift we can get behind.
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