From the W³ site: “The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.” Indeed, our entries went up against giants like Landor and Deutser – and held their own.
The Reno Phil Brand Microsite was our digital take on the typically static, underappreciated brand guide book. Since the Reno Phil’s rebrand highlights a dynamic, unexpected narrative, we thought their brand guidelines should too. The result is a beautiful site that allows us to control the conversation better while still sharing the Phil brand in an easy-to-use interface.
At the beginning of this year, we decided on a redesign of our own website. Since then, our site has earned a Gold Local Addy, a Silver Regional Addy, and now a Gold W3 Award. It’s been a constant exercise and learning experience for our whole firm, as the site never sits still. We’re constantly tweaking, optimizing, and beautifying our online presence, and we’re appreciative that it’s been noticed.