Last Saturday, August 15th 2015, we took part in the 11th Annual Skate the Lake, this 28-mile long boarding marathon promotes an active lifestyle while raising awareness and funds for Boarding For Breast Cancer’s (B4BC) education and prevention programs.
We had so much fun skating beautiful Lake Tahoe while helping a great cause. Participating members from Stan Can Designs cruised in the competition on long board and beach cruisers raising over $950. Super proud of our Team.
A big thank you to our sponsors:
Jamie and Rachel Kingham
Kathy and Ken Brokaw
Leslie, Lauren, Sydney, and Garrett Scott
Gramma & Papa Brokaw
Ellen and Marvin Wehrle
When we designed this year’s RSCVA campaign, “Positively Electric”, the narrative of the print ads took on one of new nightlife, an evolving food scene, and craft beer industry that’s becoming it’s own excuse for a weekend away. The ads were lit up with bright smiles, brighter lights, and the brightest future any destination in the west has right now.
When it came time for radio, we shifted our focus from a place of electricity, to one of positivity. All those previously mentioned happenings that have Reno Tahoe USA on the up and up, combined with our classic world-class event schedule, make this town a haven of good vibes and happiness all year round. We wanted our radio spots, placed entirely in bustling, busy, overcrowded California markets, to bust through typical radio clutter and create a sense of longing for just one good weekend out of town.
Take out a yoga mat, find your center, put in some earbuds, and let these spots take you to your happy place.
We here at Stan Can Design™ consider ourselves incredibly lucky to be chosen year after year to design the official Artown poster. We feel especially lucky to be doing it in 2015, twenty years after the very first festival took place here in Reno, then named Uptown Downtown Artown.
We know a little something about celebrating Artown anniversaries. When we designed our first poster with the festival in 2010, Artown was celebrating its 15th year. Our strategy then was the same as it is now: do something special that separates from prior years’ posters.
What was already special? Artist Franz Szony’s amazing rendition of Mnemosyne, the personification of memory in Greek mythology that will represent Artown 2015:
As in all my photographs, my goal is to depict a message or theme as a personified character. In a sense, think of her as “Lady Artown”… she is a showgirl, a goddess, and she represents the divine feminine (which is at the core of all the arts). – Franz Szony
Franz also incorporated the starburst atop the Reno Arch to represent Lady Artown’s headdress, another tasteful nod to the city resulting in an incredibly well thought out piece that was a joy to design for.
Besides the spectacular art, there were a few other special additions to this year’s poster to commemorate the 20th anniversary. The first is a limited edition 20th Anniversary Artown logo that will be in effect for this year only. The second is a commemorative grip of copy that briefly explains the humble beginnings of what is now a yearly staple in The Biggest Little City.
Of course, you can always see the full list of this year’s events by heading over to RenoIsArtown.com.
Here’s to July!
“Maren has experience at every level of design,” said principal and creative director, Stan Byers. “She brings a ton of energy and enthusiasm for good creative and she’s an awesome fit for what we do.”
Maren brings a diverse background of both agency and in-house design experience. Her portfolio features work for Skagen Designs, Oxygenics, Magnolia Companies, and a long list of both local and national clients from her time as a freelance designer, including the San Francisco 49ers. She most recently was Senior Art Director at Estipona Group.
“What impressed me most with Maren was her experience not as only a designer, but as someone who really understands clients and their needs,” said Stan.
Well said, Stan! Maren has already gracefully adjusted to life at Stan Can Design™ and our agency is ready to continue creating powerful, intelligent, and timeless design with her skills.
Another year, another campaign for the Reno Sparks Convention and Visitors Authority. Each spring marks the start of a new effort to let consumers outside of Reno Tahoe know what everyone who’s been here already knows: no matter what time of year, Reno Tahoe USA offers a world class destination experience.
This year, with the help of local visual studs, Jeff Dow Photography and FLF Films, we used the campaign as an opportunity to celebrate Reno’s revived nightlife. Starting at the award-winning St. James Brasserie and finishing in front of local favorite Midtown Eats, the campaign showcases the feeling of a night out in Midtown, twinkly lights and all.
Take a look through some of our behind the scenes shots, some photo selects, and the final version of the first ad in the campaign.