January 1st might have been eight days ago, but if you ask us, the New Year doesn’t begin until we survive the first week back to work. While we sip our third cup of coffee before 10am, many of our beloved clients are starting fresh this year with all new brands and logos to stand behind by the Stan Can Design™ team. Let’s take a look at some of our best rebrands from 2014.
The Case: Red Line Design, LLC originally started as a boutique interior design firm for one Sarah G. Stevenson. As Sarah developed her business, she gained a network of followers devoted to her personal art blogging and creative newsletters that emphasized personal exploration. After the first of many successful Create.Explore.Discover. Art Retreats, Sarah wished to shift the focus of Red Line Design, LLC to art and creative exploration.
The Solution: A business that’s all about personal exploration deserves an extra personal logo. To convey the same sort of intimacy and humbling nature of Sarah’s work, Kelly Wallis hand-lettered an original wordmark for Red Line Design, LLC. Furthermore, the “line” of Red Line Design, LLC has a creative mind of its own. It wraps around, fills, and explores the space of various paper materials and packaging for the brand. “The result is a logo that reads ‘Red Line Design,’” said Stan Byers. “But really says ‘Meet my good friend, Sarah.”
The Case: A collaborative team of competitors who enjoy working with people, Clark/Sullivan Construction were looking to shed the hard-bid construction company image that they wrongfully earned whilst wading through the construction industry’s recession issues. At the same time, owner B.J. Sullivan also is looking to transition his company to a shared endeavor amongst C/S leaders as he plans to retire.
The Solution: It was clear to us that the new Clark/Sullivan logo not only needed a vibrant and progressive look, but it also had to be something of an insignia to rally troops behind as the company transitions ownership. The result is a shape that exudes both the business purpose and mentality – on separate planes! From one angle, a building block conveys Clark/Sullivan’s mission to create facilities that communities can be proud of, while the upward pointing arrow from another angle denotes the positive and progressive impact that C/S works to achieve with their projects. It’s all done in an energetic Sparks green in a tribute to the city that their headquarters resides in. Their new website is on the way as well, so check back soon!
The Case: CWX Architects is a young, Midtown-based architectural firm that continues to blossom under the leadership of owner and lead architect, Carlin Williams. Using innovative delivery methods and an eye for timeless design, the firm sought to call attention to their strengths while developing a brand that would help them gain work outside of Carlin’s established business connections.
The Solution: Of course, Stan Can Design is also a fan of timeless design, and so we set to work on a logo that conveyed this to CWX’s prospective clients. Hard, straight lines pay tribute to the history and craft of architectural design. Along with geometric shapes and an easily readable typeface, CWX now sports a fresh logo that is just enough old school and the perfect amount of new hotness.
The Case: You might not have heard of Fifty South Virginia yet, but you might have heard of the old post office in downtown Reno. Thanks to the efforts of developer and project manager, Bernie Carter, the old post office is now Fifty South Virginia, a wonderfully historic and reimagined business space that stands as Reno’s beacon of revival. Originally finished in 1934, the structure has been sympathetically renovated to not only maintain its original charms, but also to restore those that were lost over the years. The final step was a cohesive brand, logo, and website in order to market to prospective tenants.
The Solution: With a space full of so many special and historic insignias, designs, and symbols, there was no shortage of inspiration for Fifty South Virginia’s new look. We eventually narrowed it down to a classically patriotic shield that pays homage to a symbol used on buttons for one of the building’s marble walls. Speaking of walls, the green used as the logo color is actually the same pale green of the terracotta walls used on the outside of the building. Other than tribute, the shield has been slightly updated to be used in today’s marketing world and is now an easily stamp-able design that should last another 80 years. It doesn’t get much more timeless than that.
The Case: It would have been easy for Ludmila Smith-Popper to establish her career on nothing more than her skill as a CPA. In 2005, she was the highest scoring CPA candidate in the State of Nevada and, within a short time, rose to partner of a Reno accounting firm. Instead, she established her success on fostering 1-on-1 business relationships with her clients and believing that hiring a CPA is always a positive experience, despite others’ reasons for doing so. It was clear that we needed to make this the center of conversation while crafting a strong brand image to allow her to continue expanding her client base, eventually venturing into different regional markets.
The Solution: Despite questions to do otherwise, we advised keeping Ludmila’s first name as the company name. It’s much more personal than the typical “Collins, Jones, Stevens” accounting firm model that we all seem to be a bit tired of. The use of all lower case was a conscious choice, working with the traditional typography to give off a friendly vibe. The plus symbol indicates a partnership with Ludmila herself, talks about accounting in its most simplest form, and seamlessly segues into their tagline, “Where success adds up.”
If you know someone who’d like to get in on the action, your office has too many cooks in the kitchen, or you’re just looking to give the gift of competition, you can purchase extra Jolly Happy Soul kits here!
Check out our website for contest details.
Celebration – that’s what we had in mind when designing this shirt. We give praise to Midtown, the city of Reno’s pride and joy. It’s a district where a sense of community is also a business model; where culture dances in the streets and art finds its way into (or onto) every building. As a positive symbol of rebirth, we hope you wear it with the same pride we had while designing it.
Printed on American Apparel’s super-fine Tri-Blend crew neck tee. Fits slim. Unisex.
Stan is eligible to judge as a member of the Academy of Interactive & Visual Arts, an invitation only organization that selects only the top professionals in their industry. It’s a nice compliment and recognition, but it’s also a lot of responsibility, as Stan’s asked to uphold a certain standard of creative excellence.
With all this judging Stan’s doing, we’re hoping he doesn’t show up to work in black robes and a powdered wig on Monday.
You can check out the Communicator Awards online and see this year’s winner’s gallery. https://www.communicatorawards.com/
We’re always working to improve our community, and one way we do that is by doing great work for great causes. We’re shining our spotlight on the David M. White D.D.S. “Making the Grade” Scholastic & Amateur Skate Contest.
For many kids, this skate competition is one of the only ways they get out and compete with peers, fostering a healthy, competitive youth community with every heat. More importantly, this contest places a scoring emphasis on contestant’s grade point averages, which are factored into final scores. Bad grades = bad score, and vice versa.
Each year, we design the poster and spirit gear for the competition, which awards a first place prize of paid entry to Woodward Skate Camp this summer. With strong ties to youth health through skating and academics, it’s a no-brainer that we’d be in on something this awesome.
We’ll see you there this weekend at Mira Loma Skate Park, June 21, at 10am. Drop in to Making the Grade’s website for details on how to enter and becoming a sponsor.